Everyone said newsletter. The advice is not wrong — email reaches people, lands in a place they check, and does not depend on an algorithm's opinion of you.

I did not want to be in anyone's inbox.

That is the whole objection and it is more about me than about email. An inbox is a queue of obligations. Adding an essay about reading habits to the same list as a dentist's appointment and an overdue invoice changes what the essay is. It becomes a thing to get through. Unread counts create small debts, and I did not want to issue any.

A website sits still. You arrive when you feel like it, read what you want, and leave, and nothing anywhere records that you did or nags you that you didn't. The feed is there if you want delivery, and a feed reader is a place you go rather than a thing that arrives — a distinction that sounds like nothing and is, in practice, the whole difference.

The cost is real. Fewer people will read this than would read an equivalent newsletter, probably by a wide margin. There is no list, so there is nothing to take with me if this hosting disappears — except the files, which is the part I actually care about.

The other cost, and the honest one: no subscriber count means no number to watch. I have decided that is a feature, while accepting I may only believe that because the number would be small.